About Us
JOC Goods brings artisan Japanese tableware and kitchenware from small kilns and workshops in Japan to your home. Our shop is the e-commerce division of Just One Cookbook (JOC), the Internet's #1 English-language Japanese recipe
site. Every item is handpicked by JOC creator Namiko Hirasawa Chen to help you
beautifully plate your home-cooked meals.
Timeless and high-quality Japanese pieces
As a new division of the recipe website
Just One Cookbook, JOC Goods grew out
of a desire to provide timeless and high-
quality Japanese pieces that anyone can
own. It is a natural extension of Just One
Cookbook's mission to teach home cooks
how to prepare and enjoy delicious
Japanese meals. We believe that
beautifully plated food can bring joy and
happiness to people's lives.
Personally Curated by Nami
Every product at JOC Goods is personally
curated by Namiko (Nami) Hirasawa Chen,
the creator of Just One Cookbook. Nami
was captivated from a young age by the
beauty and craftsmanship of Japanese
ceramics while growing up in Yokohama,
Japan. She later began to collect
tableware with a deep respect and
admiration for the work of Japanese
artisans.
From small-batch, local producers
Pieces from Nami's personal collection
appear in the photos and videos on Just
One Cookbook, which she started in 2011.
For several years, her dedicated readers
have asked where they can purchase
traditional and modern Japanese
tableware just like hers. Since she sourced
most of her collection from small-batch,
local producers in Japan, those items
typically weren't sold overseas.
JOC Goods launched in 2024
In response to this growing demand for
artisan Japanese tableware, we launched
JOC Goods in late 2024. With the
knowledge that Nami has gained over the
years as a tableware collector and food
stylist for her website, we're pleased to
offer her curated collection of products
that she believes you'll love.
